In 2008, PlayGround is launching a theatre partnerships program for Bay Area theatres that will provide participating theatres an opportunity to reach PlayGround’s highly targeted audience with general visibility, as well as show-specific advertising and special promotions.
PlayGround attendees are diverse (23% individuals of color, average age 49, 65% with incomes below $100k) and theatre omnivores (91% regularly attend 2 or more Bay Area theatres and 44% regularly attend 4 or more). Approximately 30% reside in San Francisco, with 59% from the East Bay (the majority living in Berkeley and Oakland) with the balance in Marin, Sonoma, the Peninsula and San Jose. And they’re growing (18% increase in paid admissions this season and 27% over the past four years)!
We are pleased to welcome inaugural Theatre Partners Berkeley Repertory Theatre and American Conservatory Theater. Thank you for your support!
Introductory Theatre Partner Package - $100
Click
here to register online.
Sponsor receives:
Current show listings in all
playbills for one year (2,500 impressions)
Opportunity to offer special
discount promotions to PlayGround subscribers/members
Listing on website as Theatre
Partner with link to partner website (1,500 visits/month)
Theatre partners promotion through
PlayGround subscription and membership drives (1,650-patron mailing list
and 1,400-patron email list, mailed 2-3 times a year)
Banner ad on PlayGround
homepage (1,500 visits/month)
Current show listings in PlayGround
e-News (1,400-patron list with avg. 26% open rate)
Introductory Theatre Sponsor Package - $250
Click here to register online.
Sponsor receives:
All benefits listed above,
plus:
1/4-page ad (h 5”x1.18125”
or v 2.375”x3.875”) in Festival playbill (1,000 impressions)
Introductory Theatre Sponsor-Plus Package - $500
Click
here to register online.
Sponsor receives:
All benefits listed above,
plus:
Upgrade to 1/2 -page ad (h 5”x3.875”
or v 2.375”x8”) in Festival playbill
To register by mail, click here for a printable order form.